April Avey Trabucco / Professional Resume
Print Resume: April Avey Trabucco Resume 4.5.19
I develop timely, targeted content that emphasizes an organization’s unique and vital role. By weaving tailored solutions with carefully researched details, I deliver compelling, results-driven narratives and campaigns.
RAISING RESILIENCE, Bainbridge Island, Washington
Executive Director (current)
Raising Resilience supports the Bainbridge Island community with parenting education, resources, and connections to help families thrive. Implementing strategic plan for capacity building phase.
Grant Writer / Strategic Planning Consultant (September 2018 – June 2019)
Submitted Raising Resilience’s COBI Human Services grant proposal. Completed a strategic planning process for the board of directors.
THE DAVID LEWIS REAL ESTATE GROUP, San Jose, California
The David Lewis Real Estate Group helps people achieve their financial goals one home at a time. Addressed brand strategies and revised/created content for their marketing materials.
EAGLE HARBOR HEALTH AND CHIROPRACTIC, Bainbridge Island, Washington
Eagle Harbor Health and Chiropractic is a a progressive center for wellness. Addressed brand strategies and revised/created content for their website.
CARL SUSSMAN (realtor), Bainbridge Island, Washington
Copy Writing and Web Development
Carl Sussman matches discerning buyers with unique properties that fit their goals and lifestyle. Addressed brand strategies, created content, and designed a new website.
WEST SOUND COUNSELING, Bainbridge Island, Washington
Marketing Content Consultant / Writer (January 2017 – April 2017)
West Sound Counseling offers a motivational, client-centered path to healing change. Developed practice brand and designed website. Wrote content for website and social media platforms. Established online presence. (West Sound Counseling was absorbed by an umbrella organization and the individual site is not currently operational).
PACIFIC WEST LAND, Bainbridge Island, WA
PWL offers capital management, acquisitions, and asset management services. Provided editing and copywriting services for client communications.
SOUND COUNSEL, Bainbridge Island, Washington
Marketing SEO Content Consultant / Writer (2015-2017)
Sound Counsel is a solution-focused therapy practice serving individuals seeking counseling for crisis, challenge, or change. Created and implemented social media marketing plan and wrote content for website and social media platforms. Developed and facilitated collaborative wellness promotions. Managed web content and events calendar; ghostwrote blog; and generated, curated, and implemented social media content.
LILITAB TABLET KIOSKS, San Rafael, California
Copywriter / Content Consultant (2016)
Lilitab offers multi-function tablet kiosk systems. Provided content analysis and copywriting services for Lilitab’s website. Created editorial style sheet.
PAST PROFESSIONAL EXPERIENCE
FIRST AID ARTS, Seattle, Washington
Consultant, Grant Writer (June 2012 to September 2014)
First Aid Arts provides resources for trained arts therapists and artists of all kinds to engage in the healing process with at-risk youth and survivors of extreme trauma. Created funding source plan based on carefully researched prospects. Consulted on pricing model for earned revenue plan. Compiled research data and implemented development plan. Wrote and edited proposals to prospective grantors, identifying opportunities to repurpose grants in the process. Prepared operational and programs budgets. Developed grant status matrix.
SAN JOSE JAZZ, San Jose, California
Grant Writer (April 2011 to April 2012)
SJJ produces one of the largest Jazz Festivals in the United States and is a mature provider of standards-based music education programs. Researched grant opportunities. Identified, developed, and maintained grants for multiple programs and services. Prepared proposals and budgets. Worked collaboratively with SJJ team to increase grant revenue and interpret grant applications. Developed and maintained relationships with private and federal agencies. Prepared interim and final narrative reports per funder’s requirements. Maintained grant status matrix. Secured grants from four funders new to San Jose Jazz.
MEXICAN HERITAGE CORPORATION, San Jose, California
Grant Writer (August 2010 to April 2011)
MHC produces the largest Mexican Heritage and Mariachi festival in the United States and provides standards-based music education programs. Conducted research to identify funders for multiple programs. Maintained relationships with current and past funders and cultivated relationships with prospective funders. Compiled research data and implemented development plan. Wrote and edited proposals to prospective grantors, identifying opportunities to repurpose grants in the process. Wrote interim and final reports. Maintained grant status matrix.
AMERICAN MUSICAL THEATRE OF SAN JOSE, San Jose, California
Sponsorship & Promotions Manager (August 2003 to August 2004)
AMTSJ was a nationally recognized producer of professional musical theatre for over 75 years. Procured multiple new sponsorship deals including Barnes & Noble, Embassy Suites, Mervyn’s, Paolo’s, & Santana Row. Renewed existing sponsorship deals. Managed benefits structure and benefit fulfillment. Researched and compiled audience demographics. Produced sponsorship collateral. Launched Business Club to solicit a wider range of joint, low-level sponsorships. Created tailored show promotions with local retail partners. Managed marketing and public relations for second stage season. Managed Guest Star program. Managed special events including speaker series, chairman’s receptions, season gala, and sponsor cultivation receptions.
THEATREWORKS, Palo Alto, California
Director of Sales and Marketing (November 2001 to May 2002)
TheatreWorks is a nationally recognized professional theatre company on the Peninsula. Managed publications, promotions, sales, and telemarketing campaigns. Managed department budgets and revenue projections. Implemented new pricing structure. Increased subscription numbers by 5%. Increased single ticket sales by 15% by developing targeted promotions unique to each show. Analyzed competition and current market trends. Pioneered corporate employee discount program, garnering 56 Silicon Valley corporate partnerships. Established young professionals program, diversifying audience by hosting networking receptions. Redesigned website, resulting in a more consumer oriented interface. Implemented online subscription sales. Maintained website and launched season announcement web and telecasts. Produced television and radio commercials. Developed speakers bureau. Conducted brand recognition focus groups. Sat on advisory committee for the National Alliance of Musical Theatre.
NIDEK, INC., Fremont, California
Marketing Communications Coordinator (February 2000 to November 2001)
Nidek is a medical laser manufacturer and distributor. Assisted in new product introduction phase. Managed training and marketing videos. Liaison to Preceptors for company presentations and clinical studies. Coordinated trade shows, user’s meeting, and special events. Developed sales tools for the national sales force. Managed ad campaigns and promotional materials. Coordinated press releases, press kits, and media relations. Coordinated journal supplements. Implemented new database procedures. Managed marketing budget. Trade Show; Advertising Coordinator (April 1998 to February 2000) Managed development of custom exhibits. Facilitated trade show services. Managed direct mail campaigns and ad placement for 4 product lines. Consulted on web design. Maintained links and association memberships. Maintained advertising and trade show budgets. Coordinated events.
COHERENT MEDICAL, INC., Palo Alto, California
Sales Coordinator (November 1995 to April 1998)
Coherent is a medical laser manufacturer and distributor.
AMDA College and Conservatory of the Performing Arts (one of America’s premier conservatories for the performing arts), New York, NY. Graduated, 1992.
SOFTWARE / PLATFORMS
WordPress, Weebly, Shopify, Buffer, Scrivener, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Canva Pro, MS Word, Excel, Quickbooks, Paciolan, Power Point, Microsoft Publisher, Adobe Acrobat
CONSULTING / SPECIAL PROJECTS
Social Media Content, Poster and Postcard Design (2016)
Event Liaison, Web and Print Copywriting (2004-2013)
AMERICAN MUSICAL THEATRE OF SAN JOSEwww.amtsj.org
Group Sales Manager (August 2007-December 2007)
Marketing, Sponsorships, & Public Relations (2004- 2009)
Creative Writing, Singing, Yoga, Performing Arts